Product Identification

In pickings the business global recognition policies are needed due to the magnitude and complexity of promoting constitutive(a) products. overlap identification hindquarters work well for a business that wants to emphasize the quality of the product. Kathy will put on to consider a rapid marketing plan because of the freshness of her organic foods. Kathy Kudler has to decide on how to set ahead and differentiate her line of organic foods from different organic products in brazil. Kudler foods can use a slogan, the trademark, the denounce name, and trade character to identify the organic products.Kathy has already made a name for Kudler Foods in calcium by providing customers with the finest selections of the very best foods. The Kudler Fine Foods brand can continue in Brazil as long and Kudler upholds a high quality of food and services. Justification Taking a business global, requires identification polices because of the complexity of expanding opportunities for use, and f inding new niches. The demand for organic foods is still very low in Brazil (Ebrahimi, 2008). The growth expectations for the domestic market have caused the companies to diversify organic products.Kudler Fine Foods would have to search for sensible materials suppliers who have small production scale this will cause the products to become more expensive. Organic products whitethorn be more expensive the some of the similar conventional products. Besides the low demand for organic foods market in Brazil there is not much knowledge of organic foods in this country. The special(a) access to information is restricted to customers and suppliers. Kudler Fine Food will face difficulties, but overcoming the challenges Kudler Fine Foods can expect a bright future.